Designing Smart Lab’s Digital Brochure

Scope

Client Interview

Site Map and Timeline

Site Map and Timeline
Short list of features and content

Sketching and Research

UVU style guide and Pinterest board
Assets kept organized in our labeled folders

Sketching

Rough first draft sketches

Digital

Left side is before, right side is after editing

Constraints

Finding and Creating Content

First iterations

360 Panorama Creation

360 Panorama creation and google maps

Overcoming obstacles

Image to far left is high quality, new image did not fit space (middle left)

Creating Video Animation and Infographic

Left, word doc, right, infographic created for brochure
Animation created for Smart Lab

Final Product

Sometimes you win, and sometimes you learn

Have empathy for those you work with (partner, and client)

Manage expectations in the beginning and throughout the process

Remain in contact with multiple members of a client team, cc more than one individual during email exchanges if necessary

Taking calculated risks can pay off in the end

Don’t be afraid to educate a client about quality assets, ask for what you need to get the job done right

--

--

--

UX/UI Product Designer

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

CRO Minidegree Review — Week 6

Why editorial illustrations look so similar these days

Why editorial illustrations look so similar these days

What is UCD (User Centered Design)?

Inbound Exchange: Jamie Bursey from OCAD University, Canada

Designer in Residence Launch

Mechanical 3D Modeling Softwares.

Redesigning Robinhood.Store | Winner project on the Ironhack Berlin Hackshow of Dec 2019

Does buying concert tickets need to be complicated? — a UX case study on Alterart.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kristi Gordon

Kristi Gordon

UX/UI Product Designer

More from Medium

Gestalt Principles:

Eg. of figure-ground

Redesigning the registration process of Cherry Pick, a platform for freelancers in tech

Brand experience design review