Designing Smart Lab’s Digital Brochure

Scope

Client Interview

Site Map and Timeline

Site Map and Timeline
Short list of features and content

Sketching and Research

UVU style guide and Pinterest board
Assets kept organized in our labeled folders

Sketching

Rough first draft sketches

Digital

Left side is before, right side is after editing

Constraints

Finding and Creating Content

First iterations

360 Panorama Creation

360 Panorama creation and google maps

Overcoming obstacles

Image to far left is high quality, new image did not fit space (middle left)

Creating Video Animation and Infographic

Left, word doc, right, infographic created for brochure
Animation created for Smart Lab

Final Product

Sometimes you win, and sometimes you learn

Have empathy for those you work with (partner, and client)

Manage expectations in the beginning and throughout the process

Remain in contact with multiple members of a client team, cc more than one individual during email exchanges if necessary

Taking calculated risks can pay off in the end

Don’t be afraid to educate a client about quality assets, ask for what you need to get the job done right

--

--

--

UX/UI Product Designer

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Swear the Imhotepean Oath if you are an Architect

Dreaming of Renovating Your Home in 2021?

Consistency, Streamline & Cohesiveness in Daily Life

Lights, Camera, InterAction

Building The Hindu Website Clone using React

Smart Ways To Engage And Retain Mobile App Users

New Year Fitness…Without Even Leaving The House

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kristi Gordon

Kristi Gordon

UX/UI Product Designer

More from Medium

How to find a design job in the West

Do I need to know everything before starting the design process?

Design with ambiguity

HNCO 007: Discovering Design with Zoe

Dear Reader: Why Start a Design Blog?